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Our Mission
THE WET INITIATIVE is a non-profit aiming to promote sustainability by providing safe and clean water in and around lakes that are often used for recreation.
We follow the theory of "leave no trace."
Our series of human powered Lake Cleanups and Watersport Days aims to promote healthier waterways free from oil pollution, litter, storm drains, and various other pollutants resulting in an enhanced experience on paddling or swimming and other water activities we love.
The Problem
Water pollution is hurting our ecosystem
5%
5% of each purchase goes directly to benefit ecological causes.
60%
water pollution comes from leaking oil, fertilizers, & pet wastes from households like yours
180M
gallons of oil are spilled by Americans into our waters each year--16x the amount spilled by the Exxon-Valdez
1Pint
of oil can produce a slick larger than a football field
The only way to make a lake clean and safe is through human-powered actions.
SEE HOW YOU CAN HELPCommunities Making
Cleaner Lakes
Our Solution
We empower communities to take ownership of their lakes so they can create cleaner, fresher water for everyone.
Events
Our series of human powered Lake Cleanups & Watersport Days aims to enhance the experience of paddling or swimming in polluted waters
Products
We promote cutting edge products that make cleaning lakes & waterways easier & more fun for everyone.
Awareness
We educate people about the importance of freshwater, teaching them to pass on the mission to other lovers of water & join the movement toward cleaner lakes.
Passion
We give lakers the ability to do more of what they love: spend time on the lake instead of cleaning it up.
Wanna be kept in the loop?
Be the first to know when we're hosting an event in your area, how you can help, and more.
You Have a Role to Play
Together, we can build a world where everyone can enjoy the things that they love without the side effects. Join us.
GET WET AND DO GOOD
Find out ways you can support the cause. It's never too late to make a move.
LEARN MORE
SHOP WITH US
It's never been easier to help, just buy what you already need & your money also helps save the water!
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